One of the popular donut makers Krispy Crème is set to reduce the number of its franchises that are currently open.
This is in view of the expected decrease in the company’s financial sales, along with several franchisee and shareholder lawsuits that are still plaguing the donut company.
CEO Steven Cooper has tried his best to turnaround the company in the past year, since taking over from Scott Livengood. This has consisted of reducing the number of stores 20% or 71 of the total “factory stores” that make donuts. In December alone, the donut company closed at least 12 of its franchises.
However, analysts believe that Krispy Kreme will be able to bounce back after it has dealt with the impending lawsuits, and found a way to balance its accounting books.
ok, lets just bury this thing called krispy kreme and get on with QUALITY. Yes SIZE does matter. I hade my one and only bad experience with a donut at san francisco airport a few years ago. I bit into what I thought was a jelly donut and low and behold there was indeed a tiny little bit of jelly sticking out the side, my mouth started to water and when I took a bite my heart just sank like the titanic. There was nothing in there. I took it back to the girl at the counter and asked her for another one with jelley in it. She said this is how we make them. I asked her if she was in a joking mood that day and she got an attitude with me. I asked for my money back and explained this is NOT how to do buisness. Bring DUNKIN DONUTS back to california please. I am all for eating healthy but there are just times when you have got to have a JELLY DONUT so big that it only squirts out the side because there is no more room inside the donut to put any more jelly. Bring back QUALITY DUNKIN DONUTS and let me decide how to eat healthy on my own........
Posted by: Carlo | August 13, 2007 at 10:20 AM
I totally agree with Carlo about the donut being below par. I have a major complaint with Krispy Kremes. They are only fresh for the first 12 hours or so then forget about them. They get stale so quickly that if you don't eat the whole dozen within hours you are out of luck. What a waste of money. I agree lets bring back Dunkin Donuts, now there was a good donut that stayed fresh with lots of filling.
Posted by: Rayvan | September 04, 2007 at 08:39 PM
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Posted by: Account Deleted | December 06, 2009 at 03:48 PM